We have two different William Hill free bet offers to choose from. Register a new account with promo code PROMO20 and receive two bets worth €/£10 each or register with promo code PROMO25 and receive a €/£25 free bet. Simply place your first bet and win, lose, or draw, you will receive your free bets courtesy of William Hill Sports!


William Hill Sports 200% Matched Bet

We have an exclusive deal with William Hill Sports that awards all new players with TWO free €/£10 sports bets when placing your first bet of just €/£10! Register with William Hill promo code PROMO20 and receive this 200% matched bet welcome bonus, which is very easy to receive and is truly a free gift.

To receive your free bets, first register a new account at William Hill Sports, by clicking here (a new window will pop up!).

At William Hill Sports, click on the “Join Now” button and fill out the registration form with your personal details. Be sure to enter PROMO20 in the William Hill Promo Code field as shown below. Our exclusive promo code PROMO20 is available to all new players and works for both mobile and desktop bets.


Redeem Promo Code PROMO20 on Mobile

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Redeem Promotional Code PROMO20 on Desktop

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Registering with the promotional code PROMO20 will not only qualify you for the free sports bets, but also the William Hill casino welcome bonus, poker bonus, bingo bonus, and other promotional offers.

After setting up your account, you then need to deposit some funds so you can place your first bet. You should deposit AT LEAST €/£10!

Next, place a bet of €/£10 at William Hill Sports. Win or lose, William Hill will automatically credit you with 2 free bet coupons worth €/£10 each. That’s a total of €/£20 in free bets after wagering just €/£10!

Now, alternatively, you may choose to redeem our other promo code PROMO25. With this promotion, you must place a £25 bet and you will then receive a matching £25 free bet. While this is only a 100% match bonus, it does provide you a larger free bet.

With either free bet offer, your first bet must have odds GREATER than 1/5 (20% or 1.2).

If you have any questions on if your bet will qualify, please contact William Hill support first!

After your first bet is settled, you will automatically receive your free William Hill sports bet regardless of whether you won or lost your initial bet! You have 30 days to use your free bet coupons and can place the bet on any event you wish! If you win those bets, you get to keep the proceeds (but not the amount of the initial wager, just the winnings) and can do anything you want with them, including withdrawing the cash and spending it at your favourite pub!


William Hill Sports Review

William Hill has a sense of tradition. The UK bookmaker has been at this since 1934, and that longevity is reflected in its online bookmaking products.

William Hill offers an extensive betting market portfolio, which includes all sport and racing markets as well as social and financial markets. It particularly shines with popular UK and European sports such as football, and is the industry standard for online access to English, Irish and American horse and greyhound racing.

William Hill Sports offers an unparalleled live in-play system, which gives the bettor in-depth access to betting events occurring presently. This is an excellent option for bettors who want immediate satisfaction. The odds update as the action unfolds, which allows bettors to buy in when the odds are favorable or convenient. William Hill also offers radio and television coverage of most events, and it provides live feeds for horseracing and high-profile football matches. The system also offers deep statistics and analytical tools, and there are weekly podcasts intended to hone the user’s betting skills.


Web Interface

The William Hill Sports web interface is clean and streamlined and emphasizes readability and functionality. The interface is menu driven, and the main inline menu lists all of the major markets. The right-hand side of the interface is dedicated to the user. It has a search mechanism, the bet slip tool, “My Favourites,” and a bet calculator and other tools below that. The My Favourites component allows the user to shortcut markets, matches and fixtures for quick and easy access.


William Hill Mobile

The William Hill website functions as is on later generation mobile devices. On powerful devices, such as tablets or iPhones, this approach works well and gives the user unfettered access to their account.

William Hill Sports Viewed on iPhone

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However, the layout can be unwieldy on screens smaller than seven inches and cumbersome on less powerful devices. William Hill also offers a mobile app that alleviates these issues.

The William Hill mobile app supports iPhone, iPad, Android, BlackBerry and a wide range of other devices. William Hill uses an all-in-one approach that includes casino and bingo products in addition to the sportsbook service. For the sportsbook, the app gives access to all features, including Live In-Play and Next Off, and it allows the user to maximize the potentially limited screen real estate by customizing the layout. The bet slip component is nearly the same as the one used on the website, and this consistency is a big plus.

William Hill Mobile Site on iPhone

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Other Promotions

Like most online sportsbooks, William Hill Sports offers a welcome bonus as well as seasonal bonuses on specific events. Two promotions that set William Hill Sports apart are Best Odds Guaranteed and Match Winner. Best Odds Guaranteed means that you always get the best odds offered by William Hill Sports on all horse races and greyhound races. If the odds change after you place your bet, you’ll be paid out based on whichever odds are more favorable to you. Match Winner are limited-time promotions that appear on the website and app homepage that provide exceptional odds for popular football matches.

How to Find and Place the Bets You Want

Due to the sheer amount of markets, options and tools provided by William Hill, navigating the site can be a little difficult at first. William Hill Sports uses a concept called coupons, which streamline navigation, placing bets and taking advantage of promotions by grouping items in categories that are easy to understand and access. Users should make use of these coupons and add any routinely accessed items to their My Favourites.


William Hill Virtual World

Virtual World is an aspect of William Hill Sports that lets you wager on virtual events. Think of Virtual World as a video game that you can wager on. The virtual events offered by William Hill are virtual horse racing, virtual greyhound racing, virtual motor racing, virtual track cycling and virtual football (soccer). One of the most exciting aspects of Virtual World is that there is little to no waiting. The system schedules events as often as every three minutes, which means that you can play whenever you want and as often as you like.

The biggest difference between Virtual World and William Hill Sports is that all of the wagers accepted at the main sportsbook are for actual sporting events that will take place sometime in the future. With Virtual World, you’re placing a bet on an event powered by a computer simulation. Rather than a live feed of the event, you get to watch a 3D computer-animated rendition. The other important difference is that there is no skill element when betting on virtual sports. Horses, for instance, will have different odds, but that’s just a reflection of that horse’s presence in the draw.

A William Hill account gives you access to any William Hill service. Accessing Virtual World is as simple as navigating with your desktop browser to the online sportsbook and clicking on the tab labeled Virtual. Mobile devices powerful enough to support it can also connect directly through the desktop site. William Hill also offers a mobile version. The system will usually detect the mobile device and automatically direct it. Apple iPad and iPhone users can opt to use the iOS app instead. Note that Virtual Word is also accessible from within many of William Hill’s brick-and-mortar locations.

William Hill Virtual World

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Virtual World offers virtual horse racing from Weston Vale and Hilltop Gardens. Hilltop Gardens mostly hosts sprints, and Weston Vale hosts longer events. Virtual greyhound racing is available from Long Hare Hill. Virtual motor racing is available from Broadside Alley and Devilgate Drive. Broadside Alley is a dirt track that hosts motocross and the like. Devilgate Drive is a road course that hosts F1 and NASCAR. Virtual track cycling takes place from the Waterport Velodrome. Finally, there is virtual football, which takes place from a virtual representation of the home team’s stadium.

The William Hill sportsbook provides a live video feed from all sporting events that it accepts bets on. The same is true for Virtual World except that the video is rendered rather than live. You can place bets and then watch the event, or you can place bets and come back later. Also, Virtual World is fully integrated into the sportsbook, so it’s possible to combine Virtual World and Sports wagers on a single bet slip.

As part of William Hill Sports, Virtual World has access to all of the sportsbook-related bonuses and promotions that are available. There will often be Virtual World specific free bets and cross-service promotions, such as earning a Virtual World free bet by playing William Hill poker. William Hill also has a referral program that lets you claim a £50 free bet every time you refer a friend to the sportsbook.


Join William Hill!

Get your free bets at William Hill today!

Sign Up Here!

For more information about the bonuses and services available from William Hill, we recommend visiting WilliamsPromoCodes where you can read about promo codes to use for various perks and promotions. Find details on the latest William Hill promo code offer here.




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Promocode Works!

Just tried the PROMO20 code and it worked, I received 2 free bet credits for £10 after depositing and making my first bet. Thanks!